Post by account_disabled on Feb 25, 2024 7:33:17 GMT
The second step to getting closer to solving the problem is to understand why people abandon their carts and do not pay for their orders. Let's start with the most common reasons that lead to abandoned carts. Distrust. Insufficient popularity of the company among CAs, lack of reviews, stock photos, non-informative "About us" page — all this in a complex makes the user doubt and he will most likely make a purchase from a more popular company, even if the price is higher. To exclude this factor from the risk zone, use ourlist of trust triggers for online storesand the conversion on the site will increase. Expensive delivery. It often happens that the buyer can see the cost of delivery only at the stage of placing an order. If it is too high, then most likely a person will go to look for a more profitable option for himself.
Here the decision will depend on the capabilities of the company. If you can make free shipping available to everyone - great, customers will definitely be happy. If there is no such possibility, then give the person a specific algorithm of actions to make his order more Business Owner Phone Numbers List profitable. Here you can be inspired by iHerb online stores. When you are in the cart, you always know what else to put in the cart and by what amount to reduce the shipping cost. The complexity of the design. If in order to order, you need to perform 100500 actions and leave a lot of personal data to the store, including the dog's nickname, then the problem of abandoned baskets is quite natural. Review all stages of placing an order and simplify them as much as possible. If you can leave two fields with a name and a phone number to fill in, feel free to do so.
Mandatory registration. This item could be combined with the previous one, but I would like to emphasize this stage. Many users abandon their shopping carts if they are asked to verify via SMS or email. Lack of intention. You will be surprised, but for many people, surfing online stores is just a form of leisure. They choose and put products in the cart without a clear intention to buy. On the plus side, they can be turned into customers. For stimulation, you can use time-limited offers, gifts, really profitable discounts and promotions. We deliberately use the wording "really profitable" here, since this type of user is well aware of the prices at which he viewed the goods and will definitely not overpay. No payment/delivery options. The fewer opportunities the user has to pay and receive the product, the higher the probability of abandoning the cart.
Here the decision will depend on the capabilities of the company. If you can make free shipping available to everyone - great, customers will definitely be happy. If there is no such possibility, then give the person a specific algorithm of actions to make his order more Business Owner Phone Numbers List profitable. Here you can be inspired by iHerb online stores. When you are in the cart, you always know what else to put in the cart and by what amount to reduce the shipping cost. The complexity of the design. If in order to order, you need to perform 100500 actions and leave a lot of personal data to the store, including the dog's nickname, then the problem of abandoned baskets is quite natural. Review all stages of placing an order and simplify them as much as possible. If you can leave two fields with a name and a phone number to fill in, feel free to do so.
Mandatory registration. This item could be combined with the previous one, but I would like to emphasize this stage. Many users abandon their shopping carts if they are asked to verify via SMS or email. Lack of intention. You will be surprised, but for many people, surfing online stores is just a form of leisure. They choose and put products in the cart without a clear intention to buy. On the plus side, they can be turned into customers. For stimulation, you can use time-limited offers, gifts, really profitable discounts and promotions. We deliberately use the wording "really profitable" here, since this type of user is well aware of the prices at which he viewed the goods and will definitely not overpay. No payment/delivery options. The fewer opportunities the user has to pay and receive the product, the higher the probability of abandoning the cart.
